Master marketer sally hogshead reveals the surprising answers, providing. Spend a few years developing your content and reputation. How to fascinate sally hogshead linkedin slideshare. The fascinate test is based on a commissioned study by kelton global. How to make your brand impossible to resist by sally hogshead. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your.
How to define your most fascinating story with sally hogshead. How the world sees you audiobook by sally hogshead. I loved the book, fascinate, and have really benefited from doing the quiz. Sally hogshead is an international hall of fame speaker and new york times bestselling author of how the world sees you, a complete guide on how to defeat the threat of competition and add value to every communication. New york times bestselling author and worldclass branding expert, sally hogshead. The revised and updated fascinate by sally hogshead is a mustread marketing book for 2016. Sally hogshead new york times bestselling author, hall. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Sally s book gives you the tools, clarity and positioning to own your brand. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft.
Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. Sally hogshead believes the greatest value you can add is to become more of yourself. Get free bonuses when you order your copy at brandfascination. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. Your 7 triggers to persuasion and captivation affiliate link. Throughout the book, she uses parentheses to pop in an entertaining sense of humor. Over the course of her ad career, sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of.
Through her extensive, indepth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. Sally hogshead delivers with fascinate, which reminds me of books like seth godins linchpin, the heath brothers made to stick, and malcolm gladwells books. Has fascinate by sally hogshead been sitting on your reading list. The books conclusions are putatively supported by research done with 1,000 generation x professionals. How to fascinate with sally hogshead home facebook. Fascinate how to make your brand impossible to resist. Unlocking the secret triggers of influence, persuasion. When i met sally more than a year ago she was working on this book. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing.
Your 7 triggers to persuasion and captivation by sally. Sally hogshead quickly became successful in the advertising profession when. Marie, im so happy you had sally hogshead on your show. Fascinate, revised and updated ebook by sally hogshead. Ive read sally hogshead s fascinate twice in the last 12 hours. In 2010, harpercollins published hogsheads book, fascinate. Fascination is arguably the most powerful of product attachments. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Discover your highest value through the science of fascination. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. It measured how people interact with brands, and the different communication styles humans respond to. Fascination is the most powerful force of attraction, drawing customers into a state of.
In fact, we literally signed more new business in the first month than all of last. Hundreds of thousands of people took the fascination advantage assessment in order to reveal their personal advantage, an archetype that reveals the unique way that the world finds them captivating. In 2010 sally hogshead wrote a book called fascinate. My main traits are mystique and prestige, which i feel come through naturally in my work. Fascinate, revised and updated sally hogshead hardcover. Sally hogsheads new system will provide a test to see yourself as the. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Growing up with the last name hogshead would give anyone an unconventional point of view. In our september book of the month, author sally hogshead breaks the bonds of traditional branding. Sally hogsheads fascinate does just thatfascinates its readers. Your seven triggers to persuasion and captivation, explains how to exploit your own personality traits in order to. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps.
For this months book club, i chose sally hogsheads book fascinate. Make your brand impossible to resist, with sally hogsheads book, fascinate. Pick up the key ideas in the book with this quick summary. Once you know what makes you valuable to others, you are more authentic and confident in manner. How to be fascinating with sally hogshead marie forleo. Your 7 triggers to persuasion and captivation has been translated into over a dozen. However, im a sucker for anyone who has an interesting bigpicture idea about how the world works. Youre not going to take continue reading fascinate. Highly enjoyable look at what has grabbed people through the ages. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte.
Her studies are not about how you see the world, but how the world sees you. A sally does need her laptop on stage because that allows her to deliver the client all. Hogshead became one of the most awardwinning copywriters in the united sates by age twentyfour. Sally hopes that one day, youll be able to meet and talk about your answers in person. Love sally hogshead and her wisdom and her passion for this topic. Posted on november 3, 2015 by sally hogshead posted in how to fascinate, motivation, positivity, sally hogshead, uncategorized a couple of years ago, when my son was 11, he stood for an hour on a san francisco street, as hundreds of people rushed past after work. Sally hogshead if you try to be all things to all people, you end up being nothing to anyone. How to fascinate with sally hogsheads personality test. In how the world sees you, sally hogshead reveals which triggers individuals inherently use when interacting with others. What sally hogshead means by fascinate i found an old journal in the library back when people actually went into things called libraries and pulled books off the shelf. By 24, she was the most awardwinning copywriter in the u.
Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. She says that all successful brands rely on seven triggers. How to fascinate with innovation sally hogshead youtube. The traditional route is very slow, probably uncertain, and allbutcertainly labor intensive. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. You can find a copy of the matrix in the resources section of this guide book. How to make your brand fascinating with nyt bestselling. For instance, if your result is innovation, youll want to find.
Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Find out more about creating fascinating messages at. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. Sally hogshead is the creator of the fascination advantage assessment, the first communication assessment that measures your personal brand. A if travel and time allows, sally would be happy to sign books for. Sallys book gives you the tools, clarity and positioning to own your brand. Sally hogshead shares how to make your brand impossible to. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Better yet if the book is both applicable to marketers and in interesting read. Innovation, passion, power, prestige, trust, mystique and alert. Ive read sally hogsheads fascinate twice in the last 12 hours. Fascinate the audience before the audience sally hogshead want to increase your speaking fee. To become more successful you do not have to change who you areyou have to.
The hardcover of the fascinate, revised and updated. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. Connect deeper and more easily to colleagues, friends and family. Amazon rewards visa signature cards store card amazon. She began her branding career as one of advertisings. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. Sally hogshead gives you the 5 words you need to increase prices, attract raving fans, and earn attention in a distracted world. She is on one of the top ten brand gurus in the world and is an author of other books as well. Your 7 triggers to persuasion and captivation sallys books are founded on a scientificallybased system of influence, based on the. Take the test now to discover your fascination archetype and get your. Sally hogshead after graduating from duke university, sally skyrocketed to the top of the advertising elite, creating tv commercials for brands like nike and cocacola. Business cards email signature resume social media profiles personal website or biography blog or newsletter turn the page for stepbystep instructions on how to use your anthem to improve your linkedin profile.