I loved the book, fascinate, and have really benefited from doing the quiz. However, im a sucker for anyone who has an interesting bigpicture idea about how the world works. What sally hogshead means by fascinate i found an old journal in the library back when people actually went into things called libraries and pulled books off the shelf. Once you know what makes you valuable to others, you are more authentic and confident in manner. Take the test now to discover your fascination archetype and get your. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. For instance, if your result is innovation, youll want to find. In how the world sees you, sally hogshead reveals which triggers individuals inherently use when interacting with others. Spend a few years developing your content and reputation. She is on one of the top ten brand gurus in the world and is an author of other books as well. How to fascinate with sally hogsheads personality test. Sally hogshead if you try to be all things to all people, you end up being nothing to anyone.
When i met sally more than a year ago she was working on this book. Sallys book gives you the tools, clarity and positioning to own your brand. Better yet if the book is both applicable to marketers and in interesting read. Your 7 triggers to persuasion and captivation affiliate link. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. My main traits are mystique and prestige, which i feel come through naturally in my work. Sally hogshead is the creator of the fascination advantage assessment, the first communication assessment that measures your personal brand. How to fascinate with innovation sally hogshead youtube. Sally s book gives you the tools, clarity and positioning to own your brand.
Get free bonuses when you order your copy at brandfascination. Fascination is arguably the most powerful of product attachments. A sally does need her laptop on stage because that allows her to deliver the client all. The books conclusions are putatively supported by research done with 1,000 generation x professionals. Your 7 triggers to persuasion and captivation sallys books are founded on a scientificallybased system of influence, based on the. Fascination is the most powerful force of attraction, drawing customers into a state of. Fascinate the audience before the audience sally hogshead want to increase your speaking fee. For this months book club, i chose sally hogsheads book fascinate. The hardcover of the fascinate, revised and updated. Hundreds of thousands of people took the fascination advantage assessment in order to reveal their personal advantage, an archetype that reveals the unique way that the world finds them captivating. Sally hogshead shares how to make your brand impossible to.
Sally hogshead delivers with fascinate, which reminds me of books like seth godins linchpin, the heath brothers made to stick, and malcolm gladwells books. Sally hogshead new york times bestselling author, hall. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Different is better than better learn why standing out and knowing how to fascinate is your greatest competitive advantage. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your. Hogshead became one of the most awardwinning copywriters in the united sates by age twentyfour. By 24, she was the most awardwinning copywriter in the u. Sally hogsheads fascinate does just thatfascinates its readers. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. How to fascinate sally hogshead linkedin slideshare. Amazon rewards visa signature cards store card amazon. In 2010, harpercollins published hogsheads book, fascinate.
Master marketer sally hogshead reveals the surprising answers, providing. Over the course of her ad career, sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of. Make your brand impossible to resist, with sally hogsheads book, fascinate. Unlocking the secret triggers of influence, persuasion. Sally hogshead after graduating from duke university, sally skyrocketed to the top of the advertising elite, creating tv commercials for brands like nike and cocacola.
How to make your brand fascinating with nyt bestselling. Fascinate how to make your brand impossible to resist. To become more successful you do not have to change who you areyou have to. Sally hopes that one day, youll be able to meet and talk about your answers in person. Sally hogshead is an international hall of fame speaker and new york times bestselling author of how the world sees you, a complete guide on how to defeat the threat of competition and add value to every communication. How to make your brand impossible to resist by sally hogshead. Throughout the book, she uses parentheses to pop in an entertaining sense of humor. Her studies are not about how you see the world, but how the world sees you. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. The revised and updated fascinate by sally hogshead is a mustread marketing book for 2016. How to define your most fascinating story with sally hogshead.
Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. She says that all successful brands rely on seven triggers. Fascinate, revised and updated sally hogshead hardcover.
Through her extensive, indepth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Find out more about creating fascinating messages at. The traditional route is very slow, probably uncertain, and allbutcertainly labor intensive. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. New york times bestselling author and worldclass branding expert, sally hogshead. Connect deeper and more easily to colleagues, friends and family. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. Ive read sally hogsheads fascinate twice in the last 12 hours. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. How to fascinate with sally hogshead home facebook. Discover your highest value through the science of fascination. A if travel and time allows, sally would be happy to sign books for.
In our september book of the month, author sally hogshead breaks the bonds of traditional branding. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Innovation, passion, power, prestige, trust, mystique and alert. Youre not going to take continue reading fascinate. Has fascinate by sally hogshead been sitting on your reading list. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful.
Your 7 triggers to persuasion and captivation by sally. Marie, im so happy you had sally hogshead on your show. Sally hogshead quickly became successful in the advertising profession when. How to be fascinating with sally hogshead marie forleo. The fascinate test is based on a commissioned study by kelton global. Ive read sally hogshead s fascinate twice in the last 12 hours. Posted on november 3, 2015 by sally hogshead posted in how to fascinate, motivation, positivity, sally hogshead, uncategorized a couple of years ago, when my son was 11, he stood for an hour on a san francisco street, as hundreds of people rushed past after work. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. Your 7 triggers to persuasion and captivation has been translated into over a dozen. It measured how people interact with brands, and the different communication styles humans respond to. Business cards email signature resume social media profiles personal website or biography blog or newsletter turn the page for stepbystep instructions on how to use your anthem to improve your linkedin profile.
Pick up the key ideas in the book with this quick summary. In 2010 sally hogshead wrote a book called fascinate. Sally hogshead believes the greatest value you can add is to become more of yourself. Love sally hogshead and her wisdom and her passion for this topic. Fascinate, revised and updated ebook by sally hogshead. Growing up with the last name hogshead would give anyone an unconventional point of view. You can find a copy of the matrix in the resources section of this guide book. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also.
In fact, we literally signed more new business in the first month than all of last. Highly enjoyable look at what has grabbed people through the ages. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. Sally hogsheads new system will provide a test to see yourself as the. How the world sees you audiobook by sally hogshead. Sally hogshead gives you the 5 words you need to increase prices, attract raving fans, and earn attention in a distracted world.
Fascination is arguably the most powerful of product attachmentsand this pioneering book helps. Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. She began her branding career as one of advertisings. The science of fascination is based on hogsheads decade of research with. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Your seven triggers to persuasion and captivation, explains how to exploit your own personality traits in order to.